Tracking Meta Ads Results in GA4 - The Complete Guide
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If you're new to my channel, my name is Jamie Stenton, and I’m the director of Lilac James – a results-driven marketing agency offering expert-led done-for-you services, 1:1 mentoring, and practical training, all designed to help ambitious businesses grow faster with smarter marketing.
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VIDEO GUIDE 👇
Here is the complete guide to tracking Meta Ads results in GA4.
This video will explain everything you need to know!
00:00 Intro
02:41 How to create a URL parameter
05:45 How to view your data in GA4
07:34 Attribution models explained
Since this video was recorded Meta has also released some new audience targeting features that allow you to understand Ad performance on existing vs new customers.
Don't forget to like and subscribe as we'll soon be releasing a video that will explain how to differentiate your Ad results (on both Meta and GA4) between newly acquired customers, and existing customers.
Connect with me on LinkedIn here:
/ jamie-stenton-023732bb