Squarespace URL Redirects (2025 Tutorial) — 301 vs 302, WWW/HTTPS, Wildcards
No-fluff walkthrough to set up URL redirects in Squarespace 7.1: where to add 301/302 rules, fix www to non-www (and http to https), create path-only redirects, use wildcard patterns, and map legacy URLs after a redesign. We’ll cover best practices for SEO (preserve query strings, avoid chains/loops), tracking (UTM-friendly redirect targets), and handling 404s with a smart 301 strategy. Includes examples for blog post slug changes, product URL migrations, and locale paths, plus a quick audit checklist.
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