MTH Conference 2019: Voice First Strategy - Malte Kosub
Voice-first technology, from voice assistants to smart speakers, is experiencing dramatic growth and adoption with no signs of stopping. While we often think about voice tech in terms of consumer products, early movers across entertainment and other industries are already self-disrupting with the aid of voice. What will be the new normal for voice across industries? How can media and entertainment industry case studies help other industries create the ideal interactive experience for their users, clients and customers? This session will outline the contours of a voice strategy at a critical moment in the development of this new technology.
Speaker:
Malte Kosub is the Co-Founder and Managing Director of Future of Voice GmbH. The company was one of the first in Germany to work with Amazon’s Alexa; in fact, it was appointed by Amazon as the first and by now only “German Alexa champion”. Within his role in the company, Malte advises customers such as Vodafone, Allianz, ERGO, Bauer Media and Unilever on the topic of voice assistants. Before founding Future of Voice, Malte previously founded the e-commerce startup “Wandnotiz”, which was then sold in early 2017 to a medium-sized printshop network. Beyond this, he brought to life the largest music competition for schools in Germany: “Talented”. He has received several awards for his outstanding voluntary work, including awards from the German ministry of economics and from the Hermann Ehlers Foundation. He is faculty member of the Futur/io Institute as well as Kairos Society Fellow. Malte completed his economics degree at the University of Hamburg, at Harvard University, and at MIT (Massachusetts Institute of Technology).