Lesson 4: How to Build a World Class Brand with Canva - Colour Palette
на канале: Beatus Agency
Okay! We now have a moodboard for our world-class brand and have an organised folder directory system for all our of assets, it’s now time to look at our Colour Palette.
In this lesson, we’ll guide you step by step on how to create a cohesive and impactful colour palette for your world-class brand.
On the left hand of the navigation pane, click on brand. Then - click on (add new) to add a new brand kit. Name it your brand.
You should then see this:
Ignore Logo and font for now - we’ll just focus on colour palette.
*How Many Colours Should Be in Your Palette?*
A well-designed brand colour palette typically includes **3 to 6 colours**:
**Primary Colour**: The main colour that represents your brand's identity.
**Secondary Colours**: 2-3 complementary colours that add versatility and visual variety.
**Accent Colours**: 1-2 bold colours used sparingly to create emphasis or contrast.
This structure ensures your palette is both functional and visually appealing, helping your brand stand out with consistency and style.
What to do:
There are two ways to go about sorting out your colour palette
You can either use your moodboard, that you made in Lesson 1 or you can colour pick/get inspiration from agency portfolio designs
To use your moodboard:
1. Start by referring to your *moodboard* you created earlier for inspiration and direction.
2. Use Canva to pick out that moodboard colour and use a tool like *Adobe* *Colour* -to create a colour scheme from that. You can either go for a: triad, complementary, monochromatic and analogous,
If you’re stuck at this phase - I would opt for a *complementary colour scheme as it* is the safest and most versatile option. Here's why:
**Versatility**: Complementary colours are located opposite each other on the colour wheel, creating a natural balance and striking contrast that's visually appealing and professional.
**Readability and Focus**: This scheme ensures that your primary and secondary colours stand out clearly, enhancing readability and focus in your designs.
**Widely Applicable**: Complementary colours work well across various branding materials, from digital to print, making them an excellent starting point for any brand.
The second option is to simply look at agency designs and see which colour schemes seem fitting for your brand.
The formal study of colour is called colour theory, and psychologists have noted that certain colours evoke **emotional responses**:
**Red**: Passion, urgency, power
**Blue**: Trust, stability, calm
**Green**: Growth, health, harmony
**Yellow**: Optimism, happiness, energy
**Purple**: Luxury, creativity, sophistication
**Black**: Elegance, formality, strength
**White**: Simplicity, cleanliness, purity
**Orange**: Energy, fun, enthusiasm
**Pink**: Warmth, romance, compassion