Watch this trailer for the Data Monetization Strategy: Creating Value Through Data online short course from the MIT Sloan School of Management.
Today, companies generate and collect vast quantities of data, but few treat it as a strategic asset.
In this six-week online short course, you’ll discover the value of including a data and analytics approach into your business strategy. Demystifying the concept of data monetization, the program gives you practical skills to generate financial value for your business through data-driven process improvements and product lifts.
Guided by industry experts, understand the opportunities and challenges of data-based value creation, with insight into data monetization frameworks used by top-performing companies. You’ll walk away with a firm-level strategy, equipped to meet your business objectives and realize the current and future value of your data assets.
Visit the course page for more information: https://www.getsmarter.com/products/m...
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