A Marketing Trifecta Win
016 - In this episode, I'm diving into my all-time favorite way to build a pet photography business: charitable marketing. Partnering with a local charity is a feel-good, everybody-wins approach to finding new clients.Play it right and you'll walk away with goodwill toward your business, increased brand awareness and beaucoup bucks from the sales you'll make—not to mention a happy partner organization anddelighted clients. Winner winner, chicken dinner!
What To Listen For:
• An awesometime-sensitive announcement (right there in the first 3 minutes)!!
• The pros and cons of involving a for-profit business in your marketing effort
• Tips for creating an irresistible offer to bring in new clients
• A common point of confusion for potential customers—and how to avoid it
• How to make it super easy for your partners to promote your campaign
With the recent economic shutdown affecting non-profits' typical fundraising cycle, now's a great time to get the ball rolling on a strategic charity partnership promotion. Go get after it!
Resources From This Episode:
• Hair of the Dog Academy
• Hair of the Dog Facebook group ____________________ #HAIROFTHEDOGPODCAST
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