The PPC Playing Field with Frederick Vallaeys
In this episode of The Kim Barrett Show, we’re talking about a more efficient alternative to PPC management that will optimize your search campaigns.
We are joined by Silicon Valley entrepreneur Frederick Vallaeys who is also the CEO and co-founder of Optmyzr. He shares with us his experience as one of the first 500 Google employees, what drove him to delve into the PPC world, how he leveraged all these to pioneering his company, and more!
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See you in the episode!
What we discussed in this episode:
• Introduction [00:00]
• How Frederick Vallaeys got into the PPC space [02:05]
• Frederick’s experience as product specialist for Google [03:26]
• The role of an AdWords Evangelist [05:35]
• What drove Frederick to leave Google and start Optmyzr [07:14]
• The gaps in the PPC space Optmyzr sought to fill [08:54]
• The shift to automation in the digital marketing world [15:04]
• Why should paid search experts try Optmyzr? [20:50]
• Connect with Frederick Vallaeys [22:28]
About Our Guest:
Frederick Vallaeys is a Silicon Valley entrepreneur and leading influencer in pay-per-click search marketing. With 10 years of building AdWords under his belt as Google’s AdWords Evangelist, his automation approach to campaign optimization has simplified the lives of many PPC managers. Frederick is the CEO and co-founder of Optmyzr, Global Search Awards’ Best PPC Management Suite in 2020. He is also the author of two books, Digital Marketing in an AI World: Futureproofing Your PPC and Unlevel the Playing Field: The Biggest Mindshift in PPC History.
Resource Links:
• Connect with Frederick Vallaeys ( / siliconvallaeys )
• Optmyzr (https://www.optmyzr.com/)
• Unlevel the Playing Field: The Biggest Mindshift in PPC History by Frederick Vallaeys (https://www.amazon.com/Unlevel-Playin...)
• Your Social Voice Website (https://www.yoursocialvoice.com.au/)
• Become the Mogul of your industry (https://www.mogulcall.com)
• Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
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