Snarkington on "Cost per Mille"
Ah, the digital age! A time when we've managed to complicate even the simplest of concepts with jargon and acronyms. Enter #CPM, or "cost per mille," a term that seems to have been conjured up by marketers with a penchant for Latin and an inexplicable desire to sound like they're part of some ancient Roman aristocracy. Perhaps they were attempting to channel their inner Julius Caesar, or maybe they just wanted to sound more sophisticated at cocktail parties. "Oh, you deal in dollars? How quaint! I deal in milles."
But let us not dally in the realm of speculation. Let's dive into the heart of the matter. CPM, my dear viewer, is nothing more than a fancy way of saying "cost per thousand." Why "mille" and not "thousand"? Perhaps it's the same reason Americans use the word "entrée" for the main course, despite it meaning "starter" in French. A touch of European flair, or maybe just a touch of confusion. But I digress.
Imagine, if you will, a world where you buy eggs not by the dozen, but by the thousand. A world where instead of asking for a carton of eggs, you ask for a "mille" of eggs. Sounds absurd, doesn't it? But in the world of #DigitalMarketing, this is precisely the game we play.
When you buy online ads, think of "mille" as a gargantuan carton, holding not a dozen, but a thousand ads. Just as you wouldn't saunter into a store and demand a single egg, advertisers don't sell you one measly banner ad. No, you must buy them by the mille!
Let's indulge in a bit of arithmetic, shall we? If you were to spend five thousand dollars on two point five million digital ads, how many of these grandiose "milles" have you acquired? Simple division reveals that two point five million ads divided by a thousand gives you twenty-five hundred milles. And if you've parted with five thousand dollars for these twenty-five hundred milles, a bit more division tells us that you've spent a mere two dollars for each mille. Ah, the joys of large numbers!
In conclusion, dear viewer, CPM is but a grandiloquent way of discussing the cost of a thousand ads. And while it may sound like something out of a Shakespearean play, it's merely the language of the digital age. So the next time someone mentions CPM, channel your inner Snarkington and regale them with tales of Roman emperors and egg cartons. After all, knowledge, especially when delivered with a touch of sarcasm, is power.
#DataScience #MarketingAnalytics