Huge Manufacturing Campaigns Gone Wrong (& Why)
Timestamps:
00:00 Scaling: dream vs reality
00:20 Bigger company, bigger problems
00:37 Case studies intro
00:50 Pebble: $10M Kickstarter
01:30 Not ready to scale
02:20 Delays and supply issues
03:20 Competition kills momentum
04:00 Pebble final outcome
04:30 Pebble rating: D
04:40 GoPro rise to dominance
05:30 Scaling problems begin
06:10 Lack of innovation
07:00 Overexpansion mistakes
07:40 GoPro rating: B-
08:00 Anker story begins
08:40 Smart scaling strategy
09:30 Innovation and supply chain
10:30 Competitive market challenges
11:30 Anker rating: A
11:50 Final ranking
12:20 Key scaling lessons
13:00 Why scaling is complex
13:30 Final takeaway
The amplitude of the ups and the downs just gets bigger as your company gets bigger. In this video the CEO of MorphoMFG explains how 3 huge manufacturing campaigns went wrong.