USP's - Why They are Important to Your School
A well-defined USP should underpin your school’s entire marketing strategy. At its core, a USP is able to quickly answer why your school is the best choice for prospective parents. Another way to think about it as an elevator pitch: it’s the one sentence that clearly defines your school, your values, and your purpose. Defining your school’s USP is all about finding your ‘why.’
Read the full blog post here: https://blog.digistorm.com/what-is-a-...