Boost your video site's SEO with HTML meta tags and structured data
Darius outlines a three-step approach to optimizing a video page for appearing in Google search results. The first step involves nailing down the basic webpage information using HTML meta tags. The second step introduces adding structured data to the webpage, specifically designed for video content, to help Google understand and showcase the video in search results better. This includes using JSON-LD to include details like the video name, thumbnail, and upload date. The last step is to check the effectiveness of these optimizations through Google Search Console. Darius provides a practical example using an Astro project, the Mux client for video playback, and schema-dts structured data for enhancing video visibility on Google. #videoseo #htmlmetatags #structureddata
Build video into your website or app with Mux's video APIs https://www.mux.com/
More on Google structured data: https://developers.google.com/search/...
Google Search Console: https://search.google.com/search-cons...
schema-dts repository: https://github.com/google/schema-dts
Learn more about building with video: / @muxhq
Connect with Mux (video apis):
Website: https://www.mux.com/
Twitter: / muxhq
Blog: https://www.mux.com/blog
Chapters:
00:00 - Introduction to Video SEO
00:17 - Step 1: Nail the Basics
01:49 - Step 2: Add Structured Data
05:28 - Step 3: Verify the Results