How Guest Blogging Improves SEO and Boosts Visibility
Guest blogging can be a brilliant visibility strategy… if you do it properly.
If you’re “posting and ghosting”, you’re missing the point and won't get the results.
In this episode, Bex & Ben explain guest blogging in plain English — how it helps with SEO and backlinks, why it boosts credibility, and the right way to approach it, including how to stay safe if you accept guest posts on your own WordPress site.
What you’ll learn
What guest blogging is and why it works.
How backlinks improve SEO and visibility over time.
Why quality and relevance matter more than getting links anywhere and everywhere.
What Domain Authority is, and how to use it when choosing sites.
How guest posting builds authority and credibility for both the writer and the host.
If you accept guest posts, how to do it safely in WordPress .
Why guest blogging is a long-term strategy.
How to pitch without sounding spammy.
Links mentioned
✅ Domain Authority checker: https://moz.com/domain-analysis
📝 Bex’s blog post on guest blogging: https://bexandben.com/blog/guest-blogging-...
Special offer (from the video)
We’re offering the first 5 people who comment on this video the chance to write a guest post for one of our sites (we’ll match it to the most relevant one).
Comment “GUEST POST” and we’ll be in touch.
Chapters
00:00 Posting and ghosting
00:36 What guest blogging is
01:15 What we’re covering
01:46 Why guest blogging boosts visibility
02:12 What a backlink is
03:20 Quality vs quantity
03:53 Domain Authority explained
06:17 Authority and credibility benefits
07:24 Our guest post swap
09:49 Safety and security when accepting guest posts
10:45 WordPress roles
12:42 Strong passwords and two-factor authentication
13:07 Basic security
13:47 Author box
14:31 Guest posting opportunity
15:21 Why this is a long-term strategy
16:00 How to find the right sites and pitch properly
17:10 Relationships
18:14 The reality
19:08 Wrap-up
If you’ve tried guest blogging before, tell us what happened — did it work for you, or did it feel like shouting into the void?
🔗 Website: https://bexandben.com
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#guestblogging #seo #backlinks #smallbusinessmarketing #bloggingtips #wordpress #contentstrategy #onlinevisibility