LinkedIn Pages Has New Features
LinkedIn Pages Has New Features
LinkedIn is adding brand new features to pages. These will help businesses generate more leads, engage employees and allow them to access more data.
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"These new features are: lead gen forms for product pages; a ‘My Company’ tab update to share content among coworkers; and analytics to measure the impact of employee advocacy.
Lead gen forms are typically a LinkedIn advertising feature, however this will be available for free on business product pages. They will allow businesses to collect customer information with a custom call to action. Forms will be populated by details from users LinkedIn profiles.
The ‘My Company’ tab will now include a ‘recommend’ tool. Here page admins will be able to curate content and trending articles which employees can reshape with the content suggestions tool. Internal LinkedIn research found that employees are 60% more likely to engage with coworkers posts than those of non-coworkers. "
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