Brunch & Learn: Demystifying GA4
GA4 has been haunting marketers for quite some time now but that doesn’t mean we’ve all got our heads around how to use it and its plethora of new reporting opportunities.
That’s where Ed comes in. He’s our resident data guru and here to help us all understand GA4 a little bit better. Especially how you can be using it to make more informed decisions about your marketing activity and spend. From data extraction to navigation our upcoming Brunch & Learn will cover the basics and necessities of using GA4 and how you can make the most out of it.
00:00 - Intro
03:36 - Purpose of this session
04:40 - GA3 vs GA4
06:20 - Default Reports
17:07 - Control Button Functions
20:11 - Customising the Table
22:32 - Toggles & Totals
23:21 - Industry Benchmarking
24:35 - Custom Reports
27:16 - Using the Black Template
31:07 - Settings Tab
32:40 - Simple Example
38:49 - Advertising
40:55 - Example - Looker Studio
42:13 - Eds Tips!
43:24 - Q&A
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Unleash your digital performance. Connecting your audience and their motivations with your brand to deliver exponential growth.
Reflect Digital is a performance marketing agency specialising in behavioural science and psychological nudges to help ambitious global brands and eCommerce businesses elevate their marketing approach.
www.reflectdigital.co.uk/