Employees are the heart and soul of an organization's brand. Why should you care?
Organizations that help build their employees' personal brands, along with the organization's brand are going to win in the new Creator Economy and those that don't will fall behind.
Employees:
🔸 are brand ambassadors of an organization
🔸 are voices of a company
🔸 amplify what the company is saying
🔸 build trust and loyalty with their engagement up to 10x more then a company page alone
🔸 attract candidates for hiring
🔸 attracts business for sales
💡 Ultimately, employee's personal brand has the power to ACCELERATE TRUST of a company brand if it's honest and authentic.
⏩⏩ Message me to learn more about my content & video marketing services to help technology consulting firms build employee and employer brands together.
Thank you to Orlando Haynes and his Career TALKS podcast for our great conversation. Be sure to connect with him for career advice!
Shout out to Daniel Roth, Editor in Chief at LinkedIn where I first heard the Creator Employee term. It ties perfectly with the employee/employer brand building we do at PathLynks, LLC.
Subscribe to this channel to get more tactics to grow your corporate brand and empower your employees to help build their personal and employer brand.
#contentmarketing #employeeengagement #contentcreation #branding #employerbrand
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Connect with me on LinkedIn: / fannydunagan
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Website: https://www.pathlynks.com