Secrets of Amazon SEO Optimization and Search Ranking
In this video, Steven Pope aka @MyAmazonGuy talks about all of the Amazon SEO secrets and how you can get 20% more SEO juice out of your search term field, how to double your product’s indexing by adding more copy to your A+ content.
🔶ABOUT SELLER FEST ONLINE
It is a virtual summit that helps Amazon sellers to learn up-to-date strategies and tips that work right now for increasing sales and growing a successful Amazon business. The content is presented by carefully selected Amazon experts. Learn more: https://sellerfest.online/
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▶️ Find all Seller Fest Online 2022 sessions in this playlist: • Seller Fest Online 2022 March
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🔶 TOPICS COVERED IN THE SESSION:
➤ 00:00 Session introduction
➤ 00:25 Sponsors of the video
➤ 02:00 About Steven Pope and My Amazon Guy
➤ 02:55 Overview of the presentation
➤ 03:44 Bytes vs Characters
➤ 07:27 A+ Content Indexes
➤ 12:36 Rank #1 case study
➤ 14:33 Building SEO through PPC
➤ 21:40 Amazon SEO and PDP
➤ 27:05 A+ content example
➤ 29:51 Ad campaigns
➤ 31:50 Where to see the rankings?
➤ 34:11 Social media impact
➤ 35:45 Amazon keyword indexing
➤ 38:02 Image alt text
➤ 40:58 Honeymoon period strategy
➤ 43:39 Product title and bullet points
➤ 45:36 Bad product history
➤ 48:07 Free ASIN review
➤ 49:05 Amazon product suspensions
➤ 51:12 Backend search terms and tools
➤ 53:42 Strikezone keywords
➤ 56:54 Second honeymoon
➤ 57:41 Main SEO opportunities
➤ 58:25 CTR and CVR
➤ 01:01:02 Image and Title SEO
➤ 01:03:16 Making it to the Homepage, ads and PPC bids
➤ 01:05:35 Continuous optimization
➤ 01:06:42 Bots
➤ 01:07:24 Amazon Sponsored Display
➤ 01:08:27 Google Shopping ads and Amazon emails
➤ 01:10:07 Product category and Amazon algorithm
➤ 01:13:21 Steven’s contact information
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🔶 About STEVEN POPE
Steven is the founder of My Amazon Guy, a marketing agency with 200+ brands managed. Steven started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, a 200+ employee agency that focuses on growing traffic and sales on Amazon. Steven not only owns MAG but also My Refund Guy, 2 Amazon Brands: Momstir & Age of Sage, and a Holster company HOLSTIT. Steven has more than 900 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon and has interviewed every major player in the Amazon space on his podcast.
About My Amazon Guy: A 200+ client full service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in house. My Amazon Guy gives away all their trade secrets with more than 900 video tutorials.
👉 Listen and Watch My Amazon Guy Podcast here: / myamazonguy
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
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