Scaling eCommerce: How We Cut CAC from $200 to $30 in 3 Weeks!
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Hey everyone! If you're an eCommerce brand owner looking to scale your business and drastically cut your Customer Acquisition Cost (CAC), this video is a must-watch. I'm Chris Marrano, founder of Blue Water Marketing, and today I'll show you how we took a brand from a $200 CAC to just $30 in only three weeks!
In this video, I'll break down our complete strategy, from creative planning to leveraging Google and Facebook ads effectively. You'll learn how we transformed a struggling brand doing $4,000 a month a $60,000 month. I’ll take you inside the ad account, sharing the step-by-step process we used to optimize and scale.
Discover how we identified key metrics like average order value and blended COGS to set ourselves up for success. Plus, find out why knowing your numbers is crucial and how we iterated our creatives to appeal to the mass market. We’ll also dive into the synergy between Facebook and Google ads, showing how cross-platform strategies can yield phenomenal results.
Whether you're aiming for six figures or seven, this video offers invaluable insights to help you reach your next milestone. Don't miss out on these actionable tips and strategies!
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CHAPTERS:
0:00 - Intro
0:35 - Client Overview
1:26 - Ad Account Breakdown
5:22 - Google Ads Strategy