MarkLives
Hollard’s Insure Your Unsure
VML South Africa • Slim, Darling Films
Chosen by Steph van Niekerk, TBWA\Hunt Lascaris ECD
By Charles Lee Mathews. Last month, Showmax pulled off a viral stunt to launch a new price special for the streaming service, scoring some R35 000 000 worth of earned media in only three days and making it our #EditorsChoice for September 2024. On the #ReadersChoice side, Steph van Niekerk goes for Hollard’s Insure Your Unsure; Katlego Mahura has picked LekkeSlaap’s There’s Something for Everyone; and Mongezi Mtati is all about Private Property’s We Have a Space for You.
For more, go to the latest weekly MarkLives newsletter on Thursday, 26 September 2024:
https://www.marklives.com/newsletter/...
---
NEW! From July 2024, we're shaking up our regular #AdOfTheMonth feature by getting you, our readers, to participate in our monthly celebration of marketing excellence. To be considered for our new Reader's Choice panel — which each month will consist of a marketer, an agency person and an influencer — please complete Google Form at: https://docs.google.com/forms/d/e/1FA...
---
MarkLives.com — independent industry news for South Africa's marketing, advertising & media execs, professionals and students. Credible. Insightful. Essential. Find us at https://www.marklives.com and don't forget to subscribe to our YouTube channel!
Join 6000 other advertising and marketing professionals who receive our free newsletter in their inbox every week. Never miss out on industry news and views. Go ahead — registration only takes a moment! Free sign up at https://www.marklives.com/subscribe and upgrade to Premium for only R50 a month at https://www.marklives.com/upgrade
Note: Our video channel archives creative communication work that runs in our email newsletters and on MarkLives.com as part of our editorial copy.