Ecommerce Tips: Designing website error pages to help retain your visitors
Ecommerce tips by Elastic Path Software (www.elasticpath.com) - The worst thing you can do to a client on your website is to drop them into a dead 404 error page. What you are essentially doing is kicking your customer off of your site and hoping they find their way back. Even worse, your SEO traffic can end up on an error page where you don't even have the opportunity to introduce your brand or product. So when you design your 404 error pages ensure that you use the same web design theme and navigation menus, include a clear error message, and links to live chat, a phone number or search box where the customer has the opportunity to find what they are looking for.
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