Using Press Releases To Get Traffic To Your Website | billyelusiv.com
Here is my example of a press release from the video: http://www.thriftycarrental.co.nz/blo...
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If you have a nice looking website, but it is getting no traffic and no results for your SME business, then writing and distributing press releases are a great way to get more qualified traffic to your website.
Benefits of press releases include:
Instant traffic to your website
Press release gets put on other websites
You will gain links back to your website, which helps your search rankings on Google
Opportunity for the story to be picked up by journalists who will publish the press release on their publications
Helps to build your authority and reputation in your market
What to write about in a press release?
You want to be writing about informative news. What is new is news!
So think about what is new in your business that your customers and prospects might like to know about. The following could be examples:
A new product releases into the market
A new service introduced
Your business just received an award
Details of any changes the business has made
Change of premises
Achievements/milestones of widgets sold, employees employed
Charities your business supports
A major job that has just been completed that might benefit the community in some way
How to write a good press release?
Do not sell in your press release, it is meant to be informative and helpful. It is news.
Write in the 3rd person, somebody who is writing about the company from the outside perspective.
How to distribute a press release?
There are free and paid websites that will syndicate/distribute your press release for you. They have members who look at press releases and then might publish them on their own publications/websites.
Free PR website examples you can use to promote:
http://www.pr.co.nz
http://scoop.co.nz
http://free-press-release.com
http://prfree.com
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