Do you as a photographer ever feel like you’re just not connecting with the right clients? Or that you keep getting assignments/work that just doesn’t light you up or bring you any creative joy to work on? Well, you are so very far from the only one. But it is avoidable, by honing your creative style and making work that draws people in. Put simply, Post eye-catching photos, get eye-catching assignments, put up a generic portfolio – get generic work. Pulling from the world of marketing, there’s a great principle that all photographers can take a cue from and it boils down to this. It’s effective to be better, it’s intriguing to be different, but the best creators of all meld these two facets into their work and are both better and different – That’s what catches the eyes of the public, editors, and art directors and gets you hired.
Adam Glanzman is an independent freelance photographer based in Boston and is available for photography and motion work worldwide. He was a Staff Photographer at Northeastern University in Boston where he worked for four years before leaving to expand his own photography business.
Adam's work has been recognized by Pictures of the Year International (POYi), the National Press Photographers Association (NPPA), the Boston Press Photographers Association (BPPA), the University Photographers Association of America (UPAA), and College Photographer of the Year (CPOY). He was also selected to attend Eddie Adams XXIX.
In today’s episode with Adam Glanzman, he and I go through the development process for his eye-catching style, break down how he made the transition from staff to full-time freelance, and walk through one of his memorable personal projects and how that translated to future paid work assignments. Alright, time for me to get out of the way and let you guys into today’s conversation with freelance photographer. Adam Glanzman.
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