Import Conversions in Google Ads: GTM, GA4, Primary/Secondary Goals & Custom Goals
In this video, I'll guide you through the process of importing conversions into Google Ads, a crucial step for measuring the success of your campaigns. We'll cover how to import conversions from Google Analytics 4 (GA4) or the relevant information for Google Tag Manager (GTM). We'll also see the difference between Primary and Secondary Goals
What you'll learn:
How to import conversions from Google Analytics 4 to Google Ads
The difference between account-level conversion settings ("account default goals").
What primary and secondary conversions are and how they influence bidding.
Creating and using "custom goals" for specific tracking needs.
00:00 - Introduction
01:18 - Conversions tab
01:54 - import conversions from GA4
02:48 - Account-default goal
03:46 - Primary and Secondary Goals
04:56 - Custom Goals
05:32 - Website conversions
08:30 - Google Tag Manager parameters
By the end of this video, you'll be able to:
Successfully import conversions from Google Analytics 4 to Google Ads.
Understand and configure account-level conversion settings.
Distinguish and utilize primary and secondary conversions to optimize bidding.
Create "custom goals" to track specific actions important to your business.
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