Bayard Winthrop, Founder and CEO of American Giant, joins The Realignment. Marshall and Bayard discuss American Giant’s work primarily sourcing and manufacturing its clothing in the U.S., what the clothing industry could teach other attempts to re-shore post-COVID, how Washington helps (and impedes) manufacturers, and the importance of domestic production and its impact on jobs, society, trade policy, and supply chain resilience.
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0:00 - Introduction
0:48 - Bayard’s motivation
5:53 - American Giant
8:13 - Role of American policy
13:58 - Jobs & Resiliency
21:03 - Inflation
28:20 - Bayard’s reaction to Shoedog
33:32 - How to help American manufacturing
39:46 - American Giant’s potential
47:32 - Fashion
56:07 - Selling products vs. services