QR Codes on TV: Best Use Cases And Practices to Follow
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Regular TV advertisements do not have the same impact on consumers with constant distractions from mobile devices.
Instead, leverage the mobile device to make your TV ad super effective. Look at how Coinbase used a QR Code to drive over 20 million people to their app in under a minute during the Super Bowl! It's clear- QR Codes on TV screens stand out as a massive opportunity for brands to capitalize on the second screen phenomenon. Brands can connect various media platforms to television by creating a compelling message and call to action.
In this video, we discuss some brands that got QR Codes on TV and Commercials right. We also go over some of the etiquette and norms to keep in mind when using QR Codes on TV.
Chapters:
0:00 Introduction
1:21 QR Codes on TV Commercial by NBCU
1:50 QR Whopper Campaign by Burger King
2:31 QR Code used in the Netflix movie 'Red Notice'
3:14 Best practices to follow to use QR Codes on TV
Learn how to drive sales from TV commercials: https://blog.uniqode.com/2020/05/shop....
Dive deep into the best practices for using QR Codes in TV commercials: https://blog.uniqode.com/2021/09/qr-c....
Have questions about QR Codes? Drop them in the comments below. We’d be happy to answer them 🙂
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