6 Simple Fixes to BOOST Leads on Website Forms
Learn how to perform conversion rate optimization on your website forms. In this video we go over 6 simple fixes to increase form fillouts and leads – backed by data.
If you're in B2B marketing and want to increase your website conversion rate, your forms might be turning away prospects. In this video, I’m breaking down surprising insights from massive form conversion studies, revealing small tweaks that can boost your conversion rate and get more leads with minimal effort.
You’ll learn:
✅ Where to place your forms for maximum website conversions
✅ The one word you should NOT use on your website forms
✅ How to use copy that converts
✅ Design & usability best practices
✅ Why multi-step website forms convert 86% better
✅ How many form fields actually convert best (spoiler: it’s probably not what you think)
⏱️ TIMESTAMPS:
00:00 - The data we've garnered from huge studies on website form conversion
01:20 - Why most website forms fail (and how to fix it)
02:40 - Form placement: Where should your form go?
03:13 - Form copy: The words that boost conversions
03:37 - The #1 button text mistake (and what to use instead)
04:45 - Layout and usability: Form design mistakes to avoid
05:36 - The surprising power of multi-step forms
06:51 - How many form fields convert best, according to research?
08:33 - Why A/B testing is so important
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Resources:
https://blog.hubspot.com/marketing/op...
https://formstory.io/learn/form-stati...
https://www.factors.ai/labs/whats-the...
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👋 ABOUT ME
I'm a former B2B marketing agency leader with 15+ years experience in marketing and 8+ years dedicated exclusively to B2B. On this channel I share tips, insights and strategies for B2B marketing and digital marketing to help you grow your business. My specialties are B2B websites, SEO and content marketing – with the goal of lead generation. My goal is to make B2B marketing simple and actionable for marketers and entrepreneurs alike. Leave me a comment to share what you'd like to see in my videos!
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🌐 MY B2B MARKETING CONSULTING BUSINESS:
www.hopstermarketing.com