State of the E-Commerce Industry – Year in Review 2023 and Outlook for 2024
www.fortunet.net
“𝐒𝐭𝐚𝐭𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 - 𝐘𝐞𝐚𝐫 𝐢𝐧 𝐫𝐞𝐯𝐢𝐞𝐰 2023, 𝐚𝐧𝐝 𝐨𝐮𝐭𝐥𝐨𝐨𝐤 𝐟𝐨𝐫 2024”.
This webinar was moderated by Juozas Kaziukėnas, Founder & CEO of Marketplace Pulse with our panel of experts:
• Mike Schmidt, Senior Product Management Lead at Shopify,
• Kaleigh Miller, E-Commerce expert who held leading roles at TikTok and Amazon,
• James Thomson Managing Partner at Equity Value Advisors and an Amazon expert,
• Michal Baumwald Oron, CEO & Co-Founder at Fortunet - E-Commerce Investment Banking and
• Yael Cabilly, Co-Founder at Fortunet - E-Commerce Investment Banking.
Our panel discussed:
Amazon VS. Social Commerce VS. DTC: Challenges and opportunities for multichannel businesses, including support and tools provided by marketplaces and online platforms for brands entering these channels.
The Evolution of E-Commerce Advertising: Discussion on the proliferation of ad types and audience targeting methods on platforms like Amazon, including the growth of retail media networks and Amazon Prime video ads.
Brand Building and Community Engagement: Insights into methods to build brand perception, community building, and partnering with content creators to drive brand value and customer retention including how Shopify Collabs can scale and grow a brand.
Customer Acquisition and Retention Strategies: How to extract shopper data from Amazon and TikTok without breaking rules. Strategies to help encourage engagement and sales through brands’ social community and value add to e-commerce sales.
The Importance of Experimentation: Encouragement for brands to continuously explore new trends such as Amazon Prime Video Ads, the use of Shopify Collabs, strategies, and practices to help find what works best for their brand and category.
E-Commerce Mergers and Acquisitions (M&A): An overview of the M&A landscape, the uplift in the M&A dynamic in Q4 2023, its continued drive in Q1 2024 and the projection for the full year.
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