A/B Test Best Practices: Learn from Deliveroo's Fun Case Studies! | Droidcon Italy 2023 Talk
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⏩ Chapter:
00:00 Intro
02:12 A/B test -1: Changing a button color
03:59 What is an A/B test?
06:14 A/B test -2: Baskets
09:18 A/B test -3: Preloading the home feed
13:19 A/B Test -4: Would you hotfix?
14:26 The cost of bugs
15:41 A/B test -5: Allowing users to easily switch between Plus subscription tiers
19:21 A/B test -6: Showing a Plus subscription pop-up
21:49 How to CONVINCE your company to make an A/B test
24:01 Scientific research!
25:08 Best Practices
30:07 Data Science things you should know
🚚 At Deliveroo we run hundreds of A/B tests per year, and sometimes they return very unexpected results! Over the years, we’ve learned lots about running A/B tests, and today we’ll share some best practices for success. We’ll share some stories about some of the strangest results we’ve seen and by the end, we hope to convince you to start running A/B tests in your apps too!
🔍 Topics we will cover:
What is an A/B test?
What are some of the most surprising results we have got from A/B tests at Deliveroo?
What did we learn from those A/B tests?
What are the best practices for running A/B tests?
How can I convince my boss that we should be running A/B tests at our company?
Come along to find out if handling process death impacts how often people order food, and exactly how valuable your splash screen is!
🎤 JAMIE ADKINS, Android Developer, DELIVEROO
🎤 EDWARD HARKER, Android Software Engineer, DELIVEROO
📍Droidcon Italy was hosted in Turin, 12-13 October. Attended by 600+ participants and broadcast to an additional 100+ participants across the globe. The event was highly interactive with excellent presentations, high value networking and lots of engagement between the participants.
🎉 This year we will be in Milan, more Developers, more Speakers... we are waiting for you 📣
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