Run and Score Interviews | Validate Customer Insights with Founderscope
Welcome to Founderscope — your practical guide to building smarter strategies through real customer insights.
In this video, you'll learn how to run and score customer interviews using Miro and the Interview Scoring Sheet developed by FWDstack. This structured approach helps you move beyond vague feedback and capture meaningful signals that guide product decisions.
We walk you through how to:
Set up your interview scoring environment
Track emotional responses and problem resonance
Evaluate willingness to solve, pay, and refer
Score each interview based on clear criteria
With this method, you’ll be able to:
Identify strong signals from your early interviews
Prioritize the right customer segments
Validate your solution and refine your messaging
Spot potential early adopters or test users
Don’t rely on gut feeling—score it. Get real data from real conversations.
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