Chat With Chris Green | Managing AI Bots, Technical SEO & Workflow Efficiency
Host: Sean Barber - / / seanrbarber - He & Him
In this episode of Chat With Sean, I’m joined by Chris Green, Technical Director at Talk Partnership, a consultancy specialising in digital strategy and online channel optimisation. Chris shares his insights into AI in SEO, the rising impact of AI bots, and how SEOs can optimise technical workflows to stay ahead in a rapidly changing search landscape.
We explore how AI is transforming search, including image recognition, AI content surfaces, and the growing need for bot management strategies. Chris also dives into practical guidance for technical audits, prioritising website fixes, and ensuring that SEO recommendations are both actionable and impactful.
Chris discusses:
How AI chatbots and image processing affect SEO and content visibility
Managing AI and web bots to protect website performance and data integrity
Best practices for technical SEO audits and prioritisation
Optimising workflow efficiency while balancing automation and human oversight
Topics covered include:
Testing AI capabilities on images and content for search
Understanding how AI surfaces like ChatGPT and Gemini interact with websites
The role of feed optimisation and structured data in AI-driven search
Balancing manual SEO work with AI-powered tools and automation
Managing bot traffic and agent strategies to protect site performance
Prioritising website fixes for maximum business impact
Adapting SEO workflows for AI-assisted insights and enterprise environments
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⏱️ Chapters:
00:00 – Introduction: Who is Chris Green and his role at Talk Partnership
03:00 – Testing AI on images and product pages: Lessons for SEO
08:00 – How AI surfaces (ChatGPT, Gemini) interpret website content
13:00 – Practical implications for e-commerce feeds and structured data
18:00 – Optimising workflows: Manual SEO versus AI-assisted processes
23:00 – Managing AI and web bots: Risks, costs, and visibility considerations
28:00 – Prioritising technical SEO fixes for maximum business impact
33:00 – Examples of audit challenges in enterprise and large-scale sites
38:00 – Balancing human insight and AI efficiency in SEO work
43:00 – Observability strategies: Tracking which pages bots interact with
48:00 – Wrapping up: Key takeaways for managing AI, bots, and SEO workflows
Connect with Chris: / chrisgreenseo
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