Embrace Search Experience Optimisation with Search Marketing & Web Accessibility - Damien Robert
Damien Robert discusses the importance of embracing Search Experience Optimisation with Search Marketing & Web Accessibility - hosted by David Bain
Talking points:
Why is Search Marketing and Web Accessibility linked?
How would you define web inclusivity - and is this different from web accessibility?
How do you create an experience that’s welcome to everyone?
How do you ensure that your site is universally engaging?
How is paid search’s role changing?
What are some key aspects of web accessibility that big brands often get wrong?
How do you measure the impacts of good web accessibility?
How do you measure the financial value of proving better web accessibility?
Read the full transcript of Damien's interview at https://majestic.com/seo-in-2025/dami...
Watch the original SEO in 2025 series: • SEO in 2025
Watch more SEOin2025: Additional Insights: • SEO in 2025 - Additional Insights
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Timestamps:
00:00 The Interlinking of SEO and Web Accessibility
02:45 Understanding Web Inclusivity
05:14 The Role of Technology in Web Accessibility
07:54 Reconciliation of PPC and SEO
09:49 Common Web Accessibility Mistakes
11:52 Financial Value of Improving User Experience
13:59 Prioritizing Web Accessibility