Facebook Audience Insights Tutorial How to Do Killer Target Market Research
The more intimately you know your target market, the better copy you can write and the more sales conversions you'll see. Plus, if you know who they are and what they want, you can deliver more of that - you can be of value and serve the audience you were meant to serve. Sounds good, right?
Well today I want to walk you through my favorite new free tool for really diving deep and understanding your target market: Facebook Audience Insights
In the video below I show you how to use this tool to:
-- Take a deep dive into the demographics of your target market (discover their age, location, family size, household income, even online purchase behaviors - that's huge!)
-- Uncover smaller brands and niche sites on Facebook that your target market loves (this is critical for ad targeting and decreasing your cost per click)
-- How you can easily find inspiration for creating engaging social content that gets likes, shares and comments
-- And much more!