No.53 ~ Meaning of Advertising Media Planning
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Meaning of Advertising Media Planning
Media planning includes a series of decisions and strategies to choose the right advertising channel for delivering the advertising message to existing and prospective consumers. It helps to get the best way for communicating the advertiser message to the market. In another way, the aim is to find the best combination of media that allows the advertiser to communicate the message most effectively to potential customers at the lowest cost.