CSV List Uploads: Using Account Targeting and Contact Targeting
In this video, I’m going to walk through how to create audience segments for your LinkedIn campaigns by uploading CSV files of either email addresses or company names.
First, I’ll cover account targeting and how to upload a list of accounts to Campaign Manager. Next, I’ll show you how to utilize contact targeting by uploading a list of email addresses.
Let’s start with account targeting. With account targeting, you can run account-based marketing (ABM) campaigns by securely uploading a list of target companies to match against more than 8 million Company Pages on LinkedIn. Combined with LinkedIn’s demographic targeting, account targeting allows you to guide decision makers along their buying journey and ultimately drive sales and qualified leads.
To start, navigate to the tools menu and select “Matched Audiences.” Next, select the “Uploaded list audiences” tab. Here you’ll find the button to “Upload a list.”
Name your audience segment and select the “Match against a list of accounts” option.
Before uploading your list, first check to ensure your list is correctly formatted. Ensure the first row of your lists says “companyname” with no spaces, all lowercase.
Next, make sure you only have one company name per row. Check the spelling of each company name to ensure the matching process is as accurate as possible. Avoid using special characters or formatting in your file.
Thirdly, use only company names in the first column of your spreadsheet. Finally, save your file as a CSV file. This is the only file format that is supported.
To upload a list of email addresses, simply select the “Match against a list of email contacts” option instead.
For emails lists, ensure the first row of your lists says “email”, all lowercase. Make sure you only have one email address per row. Avoid any formatting in your file. Thirdly, use only email addresses in the first column of your spreadsheet.
Similar to account lists, save your file as a CSV file.
Once you upload your file, LinkedIn will begin matching your list to LinkedIn members. It may take up to 48 hours to complete the matching process.
LinkedIn is committed to customer privacy and implements security safeguards designed to protect your data. As such, your email lists are hashed on your browser before reaching and being stored in the LinkedIn data center.
Account lists you’ve created will appear under the Uploaded list audiences tab. In this tab you can view or add additional account and contact lists.
Once your list is uploaded and matches enough members, you can target this audience when creating a campaign like any other targeting facet.