Accurate attributions in an era of hyper-personalization with Scott Desgrosseilliers
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Scott Desgrosseilliers, CEO of @WickedReports is here 'Simplifying Attributions Pains' for you. Discussions go around consumer journey, accurate attributions, wise ad spends, predictive marketing, and much more. He talks about the strategic importance of accurate attributions in a very narrative fashion. Filled with numerous brand examples and monetary examples. Also, how important it is to analyze the customer journey rightly. While it's important to balance your reflection with prediction, you should never overestimate or overpredict. You should also know the drawing line to spend and deliver in the best way possible.
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Scott Desgrosseilliers:
LinkedIn: / scottd71
Wicked Reports: https://www.wickedreports.com/