How to do a Technical SEO Audit (With 2 Experts)
This video will show you why a technical SEO audit is important and what are the main elements to consider to doing a tech SEO audit. This comprehensive guide is made by 2 Technical SEO experts with 15 years of experience combined.
More specifically, you’ll learn:
» What is a technical SEO Audit
» The importance of a technical SEO audit for your business
» The positive business impact of a technical SEO audit for your business
» Tips and tricks on how to conduct a technical SEO audit.
Short Summary for [How to Boost Your Site with a Technical SEO Audit]
00:06 Introduction to technical SEO auditing webinar
03:03 Introduction to the speakers and their backgrounds
08:30 Technical SEO audit is essential for website visibility.
11:05 Building your own hierarchy and content is key for technical SEO regardless of platform.
16:18 Layout optimization plays a crucial role in both SEO and conversion rates.
18:21 Implement lazy loading for subcategories to prevent excess internal links
22:24 Regular technical SEO audits are crucial for maintaining website performance.
24:33 On-page SEO is crucial for optimizing website traffic and search results.
29:31 Google needs to visit and index your page to rank it
31:55 Ensure proper indexing by analyzing robot directives
36:33 Internal linking doubled Google's daily page visits
38:57 Importance of structured data for technical SEO
43:51 Analyze real user data for web performance optimization
46:05 Optimizing server-side page creation and critical rendering path for improved site performance.
50:50 Optimize JavaScript SEO by rendering major content on the server site
53:09 Verify and prioritize all tasks for a successful technical SEO audit.
58:04 Building a strong brand is crucial for Google rankings
1:00:38 Optimizing LinkedIn posts for Google search
1:05:08 Optimizing tag pages is crucial for SEO success.
1:07:35 Using tools like Screaming Frog and Name for log file analysis
1:12:19 AI-generated content impact on SEO ranking
1:15:07 Focus on building a great solution for a big market rather than just ranking with AI tools
1:19:59 Focus on getting high-quality natural backlinks for improving positions and referral traffic.
1:22:26 Using Google URL removal tool from Google Search Console
1:27:30 Learning HTML, CSS, and JavaScript is essential for technical SEO
1:29:47 Plan another upcoming webinar
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Technical SEO could look complicated at first, but if you follow a simple checklist, things will get better quickly.
And it's something that every business must consider: The bigger your website, the more important it is to conduct a technical SEO audit.
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LinkedIn of Jairo: / jdguerrerovasquez
LinkedIn of Patryk: / wawok-patryk-seo
LinkedIn of Artur: / artur-glukhovskyy-perrella