Off The Market | What does a Marketing Director Do?
Welcome Creatives! I thought this would be a good start to this series. Before you can understand any more of the info I plan to put out, I need you to understand the role and expectations of the person who directs the market in a company. (Also, CEOs you can use this to communicate expectations to your brand manager who’s really your social media manager/videographer/personal assistant/best friend.) Let’s unblur some lines today.
ABOUT “Off The Market”
It’s so easy to start a creative career these days with all the access to information online. The hard part comes in when you realize you have absolutely no idea what you’re doing. Making money is one thing, but what apps should you have? What should your team be doing? How do you get your contractors to act right. Who do you hire first? Do you need a trademark? Could AI help your business? And how?! So many questions and so little direct answers.
Off The Market helps creative professionals to navigate freelancing by defining market terms and keeping the audience up to date on social and tech trends.
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