How To Optimize Performance App Marketing Post iOS 14
Get all the answers to your questions around driving app campaign performance post iOS 14+. Check out our iOS14 hub to boost your knowledge ► https://bit.ly/3oEW8pL
In this video, Laura Nys, Gaming & App Measurement Lead of Northern Europe, at Google answers some of our top burning questions, including:
1. How to optimize your conversion values and measurement windows?
2. How important are concepts like LTV and prediction modeling?
3. How performance marketing changed in Northern Europe and other markets?
Prefer to flip through the transcript? Access it here ► https://bit.ly/3d1KZcR
[Playlist] iOS 14 Marketing Tips & Tricks ► • SKAN & Privacy Sandbox
🚀 Resources
iOS14 Learning Hub ► https://bit.ly/3oEW8pL
SKAdNetwork Conversion Value Mapping ► https://bit.ly/3cNi3Zu
ATT - 1 Year On Report (Data & Learnings) ► https://bit.ly/3OCUGPt
AppsFlyer's iOS14+ solutions ► https://bit.ly/3b8aPPh
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