What Is Performance Max? PMax Explained | Google Ads Fundamentals
Performance Max is one of the most talked-about campaign types in Google Ads or at least it has been in the past.
In this video, I break down exactly how PMax works, what makes it different from Search and Shopping, and when it makes sense to run it.
In this video, you'll learn:
What Performance Max is and how it works across all Google channels
How Google uses your assets, feed, and signals to automate everything
The real pros and cons of running PMax
How PMax compares to standard Search and Shopping campaigns
When PMax is the right choice and when it isn't