Google Analytics 4 Conversion Tracking
After successfully creating a new Google Analytics 4 property in the last video, we'll now move on to conversion tracking. A functioning conversion tracking system will form the basis for defining goals in the next step.
But before we delve into other topics in GA4, we first need to set up tracking. The goal of this tutorial (in German) is to configure tracking for custom URLs, such as a thank-you page. This thank-you page could, for example, be displayed after a contact form is successfully submitted or along with an order confirmation. For more advanced tracking, I recommend integrating it via Google Tag Manager.
Here's a link to the last video (Creating a Google Analytics 4 Property):
• Google Analytics 4 Property einrichten (KI...
00:00 Is your tracking not working?
00:13 Events in Google Analytics 4
01:18 Conversion Events
01:36 Custom Events
02:30 Creating a New Event
03:49 Adding a Conversion
04:36 Enabling Debug Mode
05:12 Testing Conversion Tracking
06:03 Displaying Conversion Events in Analytics
06:32 Dive into Google Analytics 4
Do you have any questions? Leave them in the comments!
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