How to Stay Motivated During the Final Push to Release your Game

Опубликовано: 05 Июнь 2026
на канале: Jenn Sandercock
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Are you close to shipping your game, but super unmotivated? It seems like the end should be the easiest part of game development, but unexpectedly it’s one of the hardest.

I’ve come up with a bunch of ideas that individuals, teams, producers, artists, animators, and people with buying power can do to motivate everyone. Most of them are meant for the end stages of a game, but many can be applied throughout game development to keep momentum going and stay motivated.

Motivation is not a one size fits all approach. So you’ll get a very large and practical list of suggestions that cover a wide range, including baking cakes, buying gifts, gathering archival footage, making silly animations, daily status updates, and making a big deal of nothing. We’ll also talk about when to take a break versus when to push through.

I love finding different ways to motivate people. This video will help you release that game and say that’s a wrap on development!

Have a question for an expert game producer? Ask me your question here: https://jennsand.com/askjenn/
Audio version:   / unmotivated-team  
Text version: https://jennsand.com/advice/unmotivat...

Jenn’s Generally Good Game Production Advice: How to stay motivated and ship your game
00:00 Introduction
00:34 Question & Initial Thoughts
01:57 Suggestions for individuals
04:32 Suggestions for team activities
06:22 Suggestions for people with extra time
07:43 Suggestions for producers
09:04 Suggestions for people with buying power
09:44 Conclusion

Jenn’s Generally Good Game Production Advice is an advice column for our modern ages and for game developers everywhere. Topics covered will help you ship your game on time, on budget, with a happy team no matter whether you are a producer or someone else on the game team.