Google Ads Is Changing How They Track Conversions
This video breaks down the recent changes in Google Ads' Attribution model. Discover how these changes, including the introduction of data-driven Attribution, impact your business's performance and conversion tracking. We simplify the concept of conversion Attribution and explain why Google is phasing out previous models like first click and linear. Learn about the remaining Attribution models and the benefits of data-driven Attribution, backed by Google's machine learning and AI capabilities.
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🎬 Chapters
0:00 Introduction
0:20 Changes to Google's Attribution Model
0:45 Explanation of Conversion Attribution and Fragmented Customer Journeys
2:27 Phasing out of previous Attribution Models
3:57 Remaining Attribution Models
5:06 Impact on Google Ads Performance and Conversion Attribution
6:31 Conclusion
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