Recap: The Tradeoffs Between Fragmentation and Scale in OTT
Learn what took place during the closed-door Town Halls at the 2020 IAB ALM. Hear from Claudia Dattilo and Chrystie Reep of Fahlgren Mortine, and Adam Thomas of Nexstar Digital on the tradeoffs between fragmentation and scale in OTT: AKA how many targeted eyeballs does it take to fill an OTT media plan?