How to Measure WhatsApp Conversions in Google Ads (2026 Guide)
Learn how to measure WhatsApp conversions in Google Ads step by step and correctly, without inflating data or relying solely on clicks. I'll show you how to do it with Google Tag Manager and a tool that can drastically improve the quality of your results.
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00:00 Introduction
02:35 How to install Google Tag Manager on WordPress
04:11 Create a conversion action in Google Ads
05:13 Configure the Google Ads tag in Tag Manager
06:48 Configure outbound click conversions
08:18 Activate variables and triggers in Google Tag Manager
10:48 Create a WhatsApp conversion tag
15:11 Measure WhatsApp floating button (JoinChat)
18:08 Create a second conversion for the floating button
19:49 Configure a custom JoinChat event
21:21 Recommended tool to improve lead tracking
📚 Resources and videos mentioned
GTM plugin for WordPress: https://wordpress.org/plugins/duracel...
JoinChat: https://es.wordpress.org/plugins/crea...
• Cómo Configurar Conversiones Avanzadas en ...
WhatsApp widget: link.clickomi.com/whatsappwidget