Find & Engage New Audiences with Real-Time CDP | Adobe for Business
Adobe Real‑Time CDP helps brands find, engage, and acquire new customers in a cookieless world. Learn how to use look‑alike audiences, partner data, and collaboration to scale high‑value prospecting.
• Build look‑alike audiences with AI and transparent influential factors
• Size audiences by similarity; create variations for different marketing campaigns
• Use partner data to build new audiences or enrich first-party audiences
• Keep Prospect Profiles separate from known customers to protect privacy
• Enrich known profiles with partner attributes to unlock new segments
• Collaborate with publishers via Real‑Time CDP Collaboration
• Activate to destinations (e.g., DV360, Adobe Target) or custom via Destination SDK
Chapters:
0:00–0:37 Adobe Real‑Time CDP for prospecting
0:38–0:57 Look‑alike audiences: what & why
0:58–1:47 Model transparency & sizing by channel
1:48–2:18 Partner data overview
2:19–3:19 Creating a prospect audience
3:20–4:21 Enrich known profiles with partner data
4:22–4:44 Collaborate with publishers
4:45–5:28 Destinations & custom connectors
Learn more about engaging new audiences with Adobe Real‑Time CDP: https://business.adobe.com/products/r...
Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://business.adobe.com/
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Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://business.adobe.com/