Michael Bay and Got Milk
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In this video:
In 1993, concerned about the steady decline of milk consumption over recent years, the newly created nonprofit California Milk Processor Board approached the advertising agency of Goodby, Silverstein & Partners, seeking fresh ideas to get America excited about drinking their product.
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Sources:
http://www.adweek.com/adfreak/20-year...
http://www.huffingtonpost.com/2014/02...
http://blogs.indiewire.com/theplaylis...
http://www.newyorker.com/business/cur...
http://goodbysilverstein.com/about/ou...
http://www.imdb.com/name/nm0000881/bio
http://www.imdb.com/name/nm0000881/?r...
http://milkinggotmilk.com/campaign-hi...
http://www.ers.usda.gov/data-products...
https://en.wikipedia.org/wiki/Califor...
https://en.wikipedia.org/wiki/Goodby,...
https://en.wikipedia.org/wiki/Michael...
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