Create an Amazing Power BI Dashboard in 22 minutes | BMW Sales Dashboard
Problem Statement – BMW Sales Dashboard (2010–2024)
BMW operates in multiple regions and offers a wide range of models and fuel types. However, understanding which markets, models, and powertrains drive the highest performance over time is complex due to the diversity of data sources and global operations.
This dashboard aims to analyze BMW’s worldwide sales trends from 2010 to 2024 — identifying key regions, top-performing models, and evolving fuel preferences. The goal is to provide data-driven insights to support strategic decisions in market expansion, electrification strategy, and model optimization while tracking the company’s transition toward sustainable mobility and balanced global growth.
Link to the dataset on kaggle: https://www.kaggle.com/datasets/ahmad...
Link to the dataset on github: https://github.com/DataScienceRoadMap...
Link to the logo on github: https://github.com/DataScienceRoadMap...
Insights – BMW Sales Dashboard (2010–2024)
Asia is the top region, contributing 17% of global sales.
Total Revenue: $3.75B from 253M units sold.
Top Model: 7 Series — leads both in sales and units.
EV Share: 50.67%, showing strong electric adoption.
Average Price per Unit: $75K, confirming BMW’s premium positioning.
Fuel Type Split: Nearly equal — Petrol, Diesel, Hybrid, Electric (~25% each).
Automatic Transmissions dominate across all regions.
Regional Mix: All six regions contribute almost equally (16–17% each).
Luxury focus and balanced strategy drive stable, diversified performance.
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