How to Use UTMs to Track Your Pinterest Efforts
You're pinning consistently — but do you actually know if Pinterest is driving results for your business?
👉 $1 UTM Cheat Sheet → https://akaridigital.ca/resources/utm...
👉 UTMs Made Simple: The Airtable-Powered UTM Strategy & Builder → https://akaridigital.ca/shop/utms-mad...
👉 Tracking Sorted: Set Up Google Analytics and Conversion Tracking → https://akaridigital.ca/shop/tracking...
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GA4 will show you Pinterest as a traffic source — but it won't tell you which pins are driving clicks, which content types are converting, or whether Pinterest visitors are actually becoming leads and buyers. In this video you'll learn the smart way to tag your Pinterest content with UTMs (hint: you don't need one per pin), how to read the results in your dashboard, and how to finally connect Pinterest traffic to real revenue — even when someone discovers you there and buys months later.
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📌 RELATED VIDEOS
• New to UTMs? Start here — this video breaks down what UTMs are and how they work. → • UTM Links For Beginners: What They Are and...
• 📺 Full UTMs Playlist → • Using UTMs
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🤝 WORK WITH ALLY
The Data-Backed Entrepreneur® — Learn to set up your tracking, read your data, and make confident marketing decisions. → https://akaridigital.ca/data-backed-e...
Work with me 1:1 → https://akaridigital.ca/services/?utm...
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⏰ CHAPTERS
0:00 Introduction – Why tracking Pinterest matters
1:11 Checking Pinterest traffic in Google Analytics
3:05 Understanding UTMs and why you need them
4:24 What UTM data looks like in dashboards
6:35 Mapping UTMs to leads & sales in Google Sheets
7:42 How to get started with UTMs
8:05 UTM Cheat Sheet option
8:25 UTMs Made Simple (Airtable builder)
8:36 Full cross-channel UTM strategy overview