How to create a winning Digital Marketing Strategy
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In this short course, I will take you through my process and framework of creating digital marketing strategy. The same template can be used to create a strategy for a client if you are a freelancer or an agency or can be used to create a case study for interview
I will show my 9 step framework:
0:00 Introduction
1:04 Brief
2:25 Market
10:02 Competition
15:11 Brand Audit
21:18 Audience strategy
27:38 Channel Strategy
41:41 Creative Strategy
46:35 Data and Reporting
50:25 Big Bets
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