How to optimize Google Ads | 100% Optimization Score in Google Ads - Improve Google Ad CTR & RoAS
How to optimize Google Ads for Best CTR and RoAS?
1. Improve your Quality Score
2. Use the best ad extensions - by business type & campaign objective
3. Utilise smart bidding strategies - allocate budget for the full funnel
4. Test different ad types - have min 5 ads in inventory
5. Write compelling ad copy - PAS / AIDA Models
6. Create tightly themed keyword groups - Keep tracking the performance of each keyword regularly.
7. Split test Advert Copy, Landing Pages, and Audience Demographics
8. Full Funnel Marketing - Be there throughout their buying journey with remarketing ads
9. Google Ad Analytics, Landing Page Analytics, Heatmaps, Google Optimize Split tests and Ad copy/creative checks are key.
A Good Read on 5 ways to use Quality Score to improve your performance: https://support.google.com/google-ads...