Email deliverability tips, getting started with email authentication, and more!
In this Virtual Office Hour, we cover:
00:00 - Introduction
02:50 - Email deliverability tips
04:00 - What is email deliverability?
08:00 - How to re-engage inactive subscribers
11:15 - What NOT to do when re-engaging your inactive subscribers
16:40 - Why DKIM and SPF authentication are important?
20:50 - How to set up custom DKIM and SPF records in AWeber and your domain registrar (https://help.aweber.com/hc/en-us/arti...)
22:20 - What to do with your domain registrar if you can't get the DKIM and SPF to validate
27:00 - Should you use URL shorteners in your emails?
35:30 - How quickly should you start engaging with your subscribers after they join your email list?
42:05 - How to create highly-engaged subscribers
58:40 - Importance of having a strong brand for email deliverability
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